A editora Wiley dá dicas
para os autores aperfeiçoarem a busca pelos seus artigos nos motores de busca na internet:
Top Tips to Make Your
Article Discoverable Online
1. Make sure you have an SEO*- friendly
title for your article
The title needs to be descriptive and must incorporate
a key phrase related to your topic. Put your keywords within the first 65
characters of the title.
* search engine optimization
2. Carefully craft your abstract
using keywords, keywords, keywords
a. Choose the appropriate keywords and phrases for
your article. Think of a phrase of 2-4 words that a researcher might search on
to find your article.
b. Consider looking up specific keywords on Google
Trends or the Google Adwords keywords tool to find out which search terms are
popular
c. Repeat your keywords and phrases 3-4 times
throughout the abstract in a natural, contextual way.
d. BUT don’t go overboard with repetition as search
engines may un-index your article as a result.
3. Provide at least five keywords
or phrases in the keywords field
Include the keywords and phrases you repeated in your
abstract. Provide additional relevant keyword and synonyms for those keywords
as they relate to your article. Keywords are not only important for SEO, they are also used by abstracting
and indexing services as a mechanism to tag research content.
4. Stay consistent
Refer to authors’ names and initials in a consistent
manner throughout the paper and make sure you’re referring to them in the same
way they’ve been referred to in past online publications.
5. Use headings
Headings for the various sections of your article tip
off search engines to the structure and content of your article. Incorporate
your keywords and phrases in these headings wherever it’s appropriate.
6. Cite your own, or your
co-authors, previous publications
Cite your previous work as appropriate because citations
of your past work factors into how search engines rank your current and future
work
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